International Strategy, CX & IT Consultants
Kinetic Consulting Australia is the go-to boutique consulting firm in Sydney for delivering tailored Strategy, CX, & IT solutions that generate maximum business impact. Our consultants have acquired a wealth of international experience from working with leading global brands, and now we are standing by to provide local clients with actionable services designed specifically to bolster their bottom line, increase brand value and gain market differentiation.
Our Mission & Vision
Our mission is to accelerate business growth by delivering expert strategy, customer experience, and IT consultancy services. We partner with our clients to unlock their full potential, drive sustainable success, and create lasting value for their stakeholders. Through our commitment to excellence, innovation, and integrity, we inspire businesses to thrive in an ever-evolving marketplace.
Our vision is to be the leading catalyst for transformative business growth, empowering organisations worldwide to achieve unparalleled success through innovative strategies, exceptional customer experiences, and innovative technology solutions.
Our People
Joe Tawfik | CEO/Strategy Head
Joe is the founder and CEO of Kinetic Consulting. Joe has over 25 years of senior management experience. Over the years he has started-up, developed and coached numerous companies to success. He has worked across industries and won several awards for business excellence and quality over the years. Joe has an extensive and proven track record for achieving outstanding results for clients based all over the world. Joe is also the author of the leading business book on customer experience called Experience My Brand: how successful companies develop loyal customers and increase profits. Joe leads the Strategy practice at Kinetic.
Craig Lee | Partner & Transformation Head
Craig Lee is a CX transformist. He improves business results by changing the way we think, design and transact with customers. He helps organisations drive customer centricity and reshapes customer experiences across multiple touch points. He has a unique understanding of brands, customer needs and behaviours and what this means to the delivery of profitable customer experiences, services and processes. Craig has extensive luxury brand experience and a proven track record with the establishment of the Emirates Airline CX programme. He is a recognised international speaker on CX and on getting CX started and rejuvenating stalled CX programmes.
Broderick Smith | IT/AI Head Consultant
Broderick is a highly experienced and successful advisory consultant with an impressive track record in IT, systems integration, managed services and online application development. He has 17 years' experience managing his own technology companies while also dedicating 9 years to cyber-security and information governance - giving him the perfect blend of expertise for your business needs.
Broderick has helped countless businesses and governments transform their operations, technology, and structure to achieve improved efficiency that meets customer needs. Their core specialties include digital transformation strategies for an array of stakeholders. Moreover, Broderick also offers expertise in information governance programs as well as security policies; recent clients hail from both local/state government entities and GOCs across the country.
Zolltan Bartha | UX/UIDesign Head
Zoltan is an accomplished Senior UX/UI Designer with a robust background in digital product design and emerging technology integration.
He has substantial experience in digital product design, having developed a sophisticated web application for a US-based Big 4 consulting firm and an innovative mobile app for renewable energy and electricity management for a leading Norwegian enterprise.
With extensive experience spanning over a decade, he combines a deep understanding of user behavior with a technical acumen to create intuitive, aesthetically pleasing interfaces. Zoltan has driven innovative projects across diverse industries, leveraging his expertise in data-driven design and user experience research to optimize digital solutions.
Karen Bell-Wright | CX & EX Head
A senior leader in customer experience and employee engagement with a proven track record in service excellence and operational performance for global brands.
Responsible for defining and implementing customer service strategies and innovation that protect market leadership in competitive environments.
An employee advocate with excellent leadership skills that creates and nurtures high-performing teams.
A collaborative manager with the ability to navigate complex organizational structures.
Joseph Abourous | People & Culture Head
Joseph has a wealth of experience in the human capital arena, assisting forward-thinking companies reach their potential through best-practice human capital strategies. Over the past two and a half decades, he has been at the forefront of developing talent frameworks to assess high-performance capacities within financial institutions, as well as crafting leading-edge behavioural and technical competency models to increase productivity. He has also designed purposeful cultural transformation initiatives. With this dedication, Joseph’s track record is one that can be counted among those at the forefront of quality onboarding and professional development processes for organisations across all sectors!