International Business Growth Consulting Professionals in Sydney


Kinetic Consulting Australia is the go-to boutique consulting firm in Sydney for delivering tailored growth solutions that generate maximum business impact. Our consultants have acquired a wealth of international experience from working with leading global brands, and now we are standing by to provide local clients with actionable services designed specifically to bolster their bottom line, increase brand value and gain market differentiation.



Joe Tawfik | CEO

Joe is the founder and CEO of Kinetic Consulting Australia. Joe has over 25 years of senior management experience. Over the years he has started-up, developed and coached numerous companies to success. He has worked across industries and won several awards for business excellence and quality over the years. Joe has an extensive and proven track record for achieving outstanding results for clients based all over the world. Joe is also the author of the leading business book on customer experience called Experience My Brand: how successful companies develop loyal customers and increase profits.



Craig Lee | Partner

Craig Lee is a CX transformist. He improves business results by changing the way we think, design and transact with customers. He helps organisations drive customer centricity and reshapes customer experiences across multiple touch points. He has a unique understanding of brands, customer needs and behaviours and what this means to the delivery of profitable customer experiences, services and processes.  Craig has extensive luxury brand experience and a proven track record with the establishment of the Emirates Airline CX programme. He is a recognised international speaker on CX and on getting CX started and rejuvenating stalled CX programmes.


Broderick Smith| ICT Senior Consultant

Broderick is a highly experienced and successful advisory consultant with an impressive track record in IT, systems integration, managed services and online application development. He has 17 years' experience managing his own technology companies while also dedicating 9 years to cyber-security and information governance - giving him the perfect blend of expertise for your business needs.

Broderick has helped countless businesses and governments transform their operations, technology, and structure to achieve improved efficiency that meets customer needs. Their core specialties include digital transformation strategies for an array of stakeholders. Moreover, Broderick also offers expertise in information governance programs as well as security policies; recent clients hail from both local/state government entities and GOCs across the country.


Paul Horder | Strategy Senior Consultant

Paul is one of the leading pioneers in strategy design to achieve business growth. Having worked for top-tier firm Andersen Consulting, Paul managed to work with blue-chip clients like Metcash, Foxtel, AMP, CBA and AirNZ. He led strategy and roadmap development, operating model restructure, organisational design, process design, digital & business transformation, and other strategic initiatives.
Paul has successfully achieved aspirational commercial goals set by companies by intricately designing the transformative components required to achieve the desired ROI. Using human-centred designs and design thinking, Paul successfully created a transformative journey for his clients.



Karen Bell-Wright |CX & EX Lead

A senior leader in customer experience and employee engagement with a proven track record in service excellence and operational performance for global brands.

Responsible for defining and implementing customer service strategies and innovation that protect market leadership in competitive environments.

An employee advocate with excellent leadership skills that creates and nurtures high-performing teams.

A collaborative manager with the ability to navigate complex organizational structures.


Ewan Walsh | Digital  Lead

Ewan is a passionate leader who executes via a creative problem-solving and common-sense approach. Develops leaders and operational teams to leverage people, digital systems and processes for growth through online and offline channels. Delivers improved end-to-end CX using digital as the catalyst for cross-functional team leadership change at executive and operational levels through an inclusive & inquisitive style.

Ewan has worked with leading publicly listed companies such as JB HI-FI and General Motors to establish and grow and enhance their online digital experiences with customers.